"Blue Flag": we're taking you on holiday!

The Blue Flag, flying over Italy's most beautiful beaches, is an international sustainability mark, a recognition for seaside resorts.

The Blue Flag program was created in Europe in 1987 to promote sustainable tourism and responsible coastal management. It is managed by the FEE (Foundation for Environmental Education) and operates in over 50 countries.

It’s not about scenic beauty, but about well-defined technical criteria: water quality, separate waste collection, safety, accessibility, environmental education, and sustainable management. It is a certificate that the coastline is “fit-to-bathe” from every point of view.

✅ What does a Blue Flag require?

• Excellent water quality, continuously monitored

• Efficient services, from lifeguards to restrooms, and waste collection

• Guaranteed safety and accessibility for people with disabilities

• Environmental education with information, events, and nature-related activities

If a beach obtains the Blue Flag, it means that the entire community – administrators, operators, and citizens – works together for more conscious and eco-sustainable tourism.

The label not only rewards beaches but also marinas and sustainable boats: a recent innovation that brings eco-tourism to the open sea.

In many locations, workshops, beach readings, and activities for children and adults are organized: the Blue Flag is not only beautiful but also educational.

🌍 Why choose it?

If you see it flying, know that it’s not just marketing; it means that the place truly focuses on the environment, safety, cleanliness, and quality services. It’s a natural sign of:

• Clean waters, ideal for families or attentive swimmers

• Organized facilities, with well-maintained lifeguards and services

• Environmental protection, with initiatives involving everyone

If you dream of a smart vacation, with a mix of relaxation, nature, and care, look for a beach with the Blue Flag: it’s the best way to love the sea... without burdening it.

🏖️ Which are the "Blue Flag 2025" beaches in Italy?

This year, Italy has also shone: 487 "Blue Flags" in 246 seaside and lagoon resorts, with a +10 compared to 2024.

Liguria: the first region in Italy with 33 awarded locations, amid natural scenery and postcard-perfect villages, mostly in the province of Savona.

Sicily: Messina and Nizza di Sicilia stand out, as do Menfi and Le Solette, golden beaches perfect for those seeking relaxation.

Sardinia, Puglia, and Calabria: confirm water quality, services, and sustainability.

Find the complete list here >>